Malaysia Airlines and Maybank’s partnership to promote debit card use for e-commerce booking of online air tickets saw a significant growth of 195% in billings and 145% in Maybank debit transactions during the three month campaign period.
The joint-promotion between Malaysia Airlines and Maybank was aimed at increasing the awareness and usage of the Maybank family of debit cards, namely the Maybankard Visa Debit and MasterCard Platinum Debit for online booking of air tickets at Malaysia Airlines’ website. Cardholders who purchased any fare online were automatically registered to win holiday packages to Sydney, Hong Kong, Bali or Langkawi.
Malaysia Airlines has always put convenience as priority. The recently redesigned malaysiaairlines.com for instance features significant enhancements which includes a clean fresh look and simplified navigation and booking process.
Maybankard Visa Debit and MasterCard Platinum debit offer domestic and international acceptance at over millions of merchant worldwide.
B. Ravintharan in his speech, thanked the Maybankard Debit cardmembers for their support in the Bank’s first ever partnership with an online merchant for debit card payment. “This campaign was to increase awareness of the value offered by the Maybank family of debit cards for online purchase or e-commerce. The growth in debit card use for e-commerce in this promotion augurs well for greater use of debit cards for travel and holidays. This support has contributed to the increase of over 300% in the total number of e commerce transactions for Maybank last year, compared to the previous year. It demonstrates the increasing popularity of using debit cards for online shopping,” said B. Ravintharan.
With such collaborative effort, customers have an increased awareness that their debit cards can now be easily used for airline travel, above and beyond their everyday shopping and utility items.
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